Google for most remains a synonym for the Internet search, not for nothing is 'google' the term included in the dictionary since 2004. Less is known so far that Google now one of the major operating system manufacturers is: there is, first, the smartphone operating system Android , which celebrated in 2010, a rapid ascent, and the other is Google's web browser Chrome derived ChromeOS , which in mid-2011 will finally come to market.
In reports of these two operating system, children of the search giant appears again and again to the question of why Google is actually two or - at the recent separation of the first Android in a version for phones and one for Tablets - maybe even three operating systems designed and whether the resources should not be better focused on a product. Usually, Google will be encouraged to give up ChromeOS and concentrate all forces on Android.
This document is intended as an attempt to classify the Google operating systems, compare to work out their different objectives and the linking strategy. In essence, the course of this activity from Google - as always - that strengthen the core business of online advertising. But perhaps also about the IT world a little easier - and better in some sense - to make.
Briefly: Android versus ChromeOS
Both operating systems Google will run as open source projects, the respective home pages can be found at android.com and chromium.org . In technical terms, both systems with a common Linux base, but here the similarity ends there more or less.
Android - the small robot is fighting for world domination
Android is initially developed for Smartphones operating system. Designed for small screen sizes, the operation via touch screen and lower CPU power, it competes with Apple's iPhone iOS particular operating system. The first version could be bought in late 2008 on a cell phone, the crucial breakthrough came However, until 2010 in parallel with the total fast-growing smartphone market. The analysts at Canalys estimate the number of the 3rd Quarter of 2010 selling Android phones to 20 million, while Android will have 25% market share.
is in contrast to Apple in particular Google's strategy in the mobile space is not software and hardware to produce and distribute. Google is merely allows manufacturers such as Samsung, HTC, Motorola, Acer, Dell, etc., the equipment manufacturing, building and in essence, that are available through the position of the Android platform's services such as search, mail, maps, etc. spread. Google also operates the Android Market , The official - but not the only - source for Android Apps.
An often criticized feature of this arrangement between Google and manufacturers is the so-called fragmentation . Thus, the effect is known that not all Android devices equipped with the most current operating system version. For the fragmentation, there are different reasons, ultimately, the lack of motivation and the telecommunication company in the Geräterhersteller updates already sold units to invest and the lack of penetration can probably Google's most important.
Fragmentation, however, seems Androids rise the world's most popular smartphone operating system will not be stopped. Beginning of the year, then before Google Android version 3.0 aka Honeycomb , this version is for devices with larger screens - especially Tablets - optimized. Apparently Google is planning to split into two branches of Android, which the fragmentation is not reduced.
addition expands Android smartphones and tablets will extend to other platforms, most notably here, maybe the TV platform Google TV . Classic PC or laptop formats with Android, however, are far been rare.
ChromeOS - the visionary unknown
end of 2008 started Google's own web browser Chrome , who today, after analysis of about Netmarketshare a global market share of about 10%. Google called on his event Chrome on 07/12/2010 an active user base of 120 million. This is a significant achievement for such a young product that seems to be not yet arrived at its end.
Google advertises its web browser as a very fast and has a race between the other browser manufacturers, particularly in Javascript Performance triggered , which continues today. Other new features of Chrome were automatic and silent and updates, and special security features.
ChromeOS represents in short the combination of a Linux operating system using the Chrome Web browser, on the other can not install applications. A more detailed description of the specific properties of ChromeOS I've ever been to the blog post 'Why ChromeOS is quite large ' comes and save me so.
Why did I ChromeOS in the title referred to as 'visionary unknown'? Visionary is to hold still for most of the presentation files and no 'real' programs on your own computer, even if they spend most of the time even now in the network. However, Google has been working a long time because all relevant activities cover with Web-based services to, be it email, word processing, presentation creation, contact management, etc. pp.
An unknown is ChromeOS among other reasons, because it promises profound changes both in the IT operations of large organizations as well as in private and remains to be seen is how fast and how extensive these changes will come.
ChromeOS belongs to the Chrome Web Store , so to speak, which is the counterpart to Android Market, but for web applications. Although ChromeOS until mid-2011 devices will be available on the final Web Store is already online since December 2010 and is in the Chrome browser be used. It complements the already thriving range of enhancements for the Chrome browser and is the latest since this week by Google heavily promoted with ads on the Internet.
Google takes Apparently this is a long run, so ChromeOS possible start. Also, the Chrome browser is still heavily promoted, even now, even in Germany, with billboards in inner cities. A similar campaign has there never been the way for Android.
it can only be one?
Google invests in both operating systems quite heavily, and Android can now probably be considered by itself. The question remains whether and if so how the two services at all be distinguished and whether it is not enough, just to survive one of the two products. Let us therefore first two options, the question of whether there can be only one thing: Can replace
ChromeOS Android?
This issue is really only provided for completeness: given the massive success of Android, which is currently the only smartphone operating system Apple offers with its products stand up to i * is a task for the benefit ChromeOS completely illusory. Probably would - Google should really come on as an idea - the equipment manufacturers to take free Android code and develop even further. Nor is it for ChromeOS Touch-screen operation, and certainly not optimized for small screens.
Should ChromeOS set in favor of Android?
This requirement can be found from time to time in the network, entirely subjective, one gets the impression they would be especially provided by individuals who, even very enthusiastic Android are fans and / or who can not even make friends with the vision of an operating system on which you itself can no longer tinker. Straight from the Android perspective, there are still so many construction sites (one of the biggest is definitely the Android Market) that a concentration would contribute to this platform Google's very positive.
The goal with Google ChromeOS however, are the traditional domains of Microsoft's Windows operating systems - PCs, laptops and notebooks - computer so with keyboard, mouse, and 'normal' big screens. These are devices that are used much more than smart phones and tablets for self-producing and supplying activities and therefore hardly seem suitable for operation via a touchscreen interface.
Finally, there is an occupational argument: With ChromeOS the complete interchangeability of hardware will be elevated to the supreme goal: both do I switch from computer to computer and always have my data and applications before me, and many people can the same computer share and have to take any precautions to prevent the mutual access to private data.
This is a crucial difference to Android: Although it is relatively simple device to a new Android again with their own contact information and applications to play at the individual devices are ultimately still very much personalized and can not easily be shared. In large organizations, this is a crucial difference in operating costs.
Finally, from the perspective of Google may still be the argument of better penetration: ChromeOS will suffer on all information currently no fragmentation, since the device manufacturer can not make any adjustments to it and the operating system as the Chrome browser keeps itself up to date. Google can then be run without braking pace of innovation.
Android, ChromeOS have two elements of a common strategy
Both Google operating systems so obviously their very own right, with the only overlap can be now suspected in the tablets, even if neither of Android 3.0, still available from ChromeOS yet marketable Tablets are. The tablet is probably the area of applications in which the common focal point of both strategies is visible, and is in web-based applications.
Google is on occasion - described as 'one trick pony', this trick is only indicated in the earning money through online advertisements - for example, Microsoft CEO Steve Ballmer. In fact, Google even after its last quarterly report for the most part continued to rely on advertising revenue. However, Google dominates that his only trick incredibly good and you can actually almost all the essential activity of the group somehow lead back to strengthen this trick. seems
A crucial part of Google's strategy here for years to bring more people are online, since you seem confident in Mountain View is it then bind own search engine. One example is Google Docs :
hours to instead work with Microsoft Word and never to go into the net here you open the browser and there writes his text. This one has come much closer to the next Google search so before. ChromeOS can now be seen as the end of this strategy: here you are always online and even has a Search button. Even if Microsoft's Office suite should also take fully into the net-what they will be forced at least in part - Google has independently obtained from the ultimate success of Google Docs.
Similarly, we need to to produce Google derive Android: perhaps it has been recognized in the search engine giants earlier than in other places, that Apple will see a competitor that could have in a few years, the potential and the opportunity and the will is a highly attractive, but also completely closed platform to hold in their hands, in which he can define own rules for the advertising market.
Despite the success of Android can - especially given the far more neglected Android Markets - win occasionally the impression that Google is' just as much excitement. " Maybe this is not even necessary since Android yes still on a seemingly unstoppable Is gaining ground.
Maybe it's also the fact that Google in 'real' web applications simply feels more at home than in the small apps and this brings us to the final thesis:
The Chrome Web Store as a hinge between Android and ChromeOS
The exciting for me to question the new Android 3.0 is, how powerful are the included Web browser: it is already a full-Chrome Browser? If so, could the Chrome Web Store with its Web 'Apps' enable new usage scenarios: as a user of the
Chrome browser on my desktop PC I install the desired Web Apps in my browser. Use the sync function that also walk the same Tablet Apps on my Android. And if I do a lot of times I open the tap must ChromeOS netbook and find there also all the apps automatically. A little further thought, the Web 3.0 Apps to Android devices could actually complete mix with 'normal' Android apps.
What emerges here is therefore one that is all present and future types of devices spanning application platform that enables users to completely break loose transition. The only exceptions are the traditional smartphones with small screens and low processing power.
The vision is probably even further: since put the apps in the Chrome Web Store on techniques such as HTML 5 they are probably right on Apple's iPad used and on all other platforms now emerging Tablet the playbook of RIM and HP WebOS, if appropriate browser available. This is also true for other web browser on the PC.
Under the assumed logic of Google, which it is the most important thing is that users bring into the net in the first place, such a scenario can only mean a win. And here rounded up for me the strategy of Google from its two operating systems under the old logic of the separate and joint marching slamming.
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